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7 Lies the Fitness Industry Doesn’t Want You to Know

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7 Lies the Fitness Industry Doesn’t Want You to Know

by Dejan Antic | Follow Dejan on Twitter

Diet LiesThe estimated worth of the US fitness industry alone, is said to be about $25bn.

With so much money at stake one can only wonder …

Is the Fitness Industry’s main goal to help you get in shape or just to squeeze the last cent out of your pocket?

In this post we’ll shed some light on the 7 most blatant lies the fitness industry uses to suck the hard earned cash out of you.

Get ready to put those lies to rest once and for all.

1. Weight Training Will Make You Look Like a Muscle-Bound-Beast

Weight training makes your muscles grow. There’s no doubt about that.

But the amount of muscle you’re able to build is very limited.

Here are the 3 main reasons why most folks will never build huge 200 lbs physiques:

  • They don’t have the right genetics.
  • They don’t want to work hard enough.
  • They don’t want to eat the right foods.

Even if you did all of the three things above and gained a couple pounds of muscle, you’d still look like a normal guy/girl.

Weight training won’t turn you into a beast.

If it was that easy to build muscle then the fitness industry wouldn’t even exist.

2. [Workout-Routine-Name] Tones Your Muscles

Tone your muscles.

This idea is sold to folks who fear that weight lifting will make them look like a big monster.

Look, you either build muscles or you don’t. There’s no middle ground here – such as routines that increase the tone/firmness of your muscle cells. That’s a myth.

For a “toned look” though, you need to increase the visibility of your muscles. You can do that if you:

  • Lose fat.
  • Build more muscles.
  • Lose fat & build muscle – that’s a double win.

All of the three things can be achieved with smart strength training.

3. You Need Supplements to Get in Shape

A clean diet and exercise.

Those are the only two things you need to get and stay in shape.

But if you want to boost your sports performance there’s one supplement that can help you out.

Creatine Monohydrate.

The only supplement that’s worth your hard earned cash.

3. Blast Your Belly Fat Away With Spot Reduction

What’s spot reduction?

Simply put, spot reduction is the belief that you’re able to strip off fat from specific body parts. An example would be doing sit-ups to get rid of belly fat.

You can’t choose from where your body will burn fat.

Fat loss follows a plan – a plan best summed up with the next phrase:

First on, last off.

The place where you first put on fat, will be the last place where you’ll see it go. For men that “first place” is the abs while for women it’s the hips and thighs.

No amount of sit-ups or lunges will allow you to burn fat just from those areas.

4. Fitness Cereals Are Good For You

Oh, do I love this one.

Just because you slap the word fitness on a product that doesn’t make it healthy all of the sudden.

Like fitness cereals.

They’re still the same zero-nutrient, sugar coated, highly processed grains that make you fat and mess with your insulin sensitivity.

Ditch your fitness cereals in favor of protein-rich whole foods (e.g. full fat cottage cheese).

6. Buy [Product-Name] to Turn Your Fat Into Muscles

This is the biggest fitness lie of them all.

There’s no chemical/biological process in our bodies that can turn fat into proteins – building blocks of muscle cells.

That’s just not possible.

If you hear someone make such a claim then make sure to keep your wallet close to you.

7. Saturated Fat Will Kill You

Healthy saturated fat is good for you.

You need saturated fats for:

  • Brain health – most of the brain is made out of saturated fat
  • Bone strength – saturated fat needed for better calcium absorption
  • Cell health – roughly half of the cell membrane made out of saturated fat

And much, much more.

Bad science is the main reason why saturated fat got a bad rep. Many of the studies, which implicated that saturated fat was bad for your health, were done using hydrogenated vegetable oils as the main source of saturated fat.

That’s not cool since hydrogenated vegetable oils contain trans fats – a health killer.

Here are the best sources for saturated fat:

  • Animal fat (fatty meat cuts, lard, poultry fat, ghee, etc.)
  • Organic tropical oils (coconut oil and palm oil)
  • Butter

It goes without saying that all of the saturated fat must come from organic, grass-fed or free range sources. Steer clear from cheap, commercial sources of saturated fat – full of toxins.

What’s your take on this?

Armed with this knowledge you’ll be able to protect yourself from the lies of the fitness industry and save a lot of cash in the process.

Do you know of any other lies we should watch out for? If you do, please share your thoughts in the comments section below.


If you enjoyed this article, you're going to love this!

>> Get Your FREE 12 Part Muscle Building Course for Hardgainers

{ 4 comments… read them below or add one }


Great article! I can’t help myself, but I think the word “hardgainer” is one of the biggest lies as well, made up so that people think they are hardgainers and need gainer powders, special food & special methods… :) generally, all gaining is hard, just those who struggle must do some basic things really wrong, otherwise the results must come!



Hey Michal, thanks for the input :)

When it comes to the word hardgainer, it depends in which context you use it.

In my case, I use the word hardgainer (like you said) for people who struggle because they’re doing the most basic things wrong. That’s why it’s hard for them to gain muscle (hence the name hardgainer).

The fitness industry on the other hand, manipulates the word hardgainer in such a way to sell more of their stuff. Now that’s not cool :)



yeah, good point, never thought about it in this way ;) cheers!



Many men, especially the taller guys, can indeed built up to over 200 lbs, provided that they quit trying to look like jacked fitness models. I compete in strongman, I’m drug free and currently weight 250 lbs on a 6’1″ frame; my bone size is about average (wrists are 7¼) and my fat % is around 18%. You saw weightlifters with that kind of size during pre-steroid days; John Davis comes to mind; he was 5’8½” and weighed around 225 in his heyday (with less fat, and this where his better genetics show). Genetics are too often used as an excuse by people who, deep down, are not willing to put the effort or are too obsessed with looks. If you get to a 500+ deadlift and eat enough, chances are you’re going to be heavier than most guys you’re height; you may even develop 17″ arms just doing heavy cleans and rows!


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